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Dannibeth Farnum

Portrait of Dannibeth Farnum

Sr. Technical Program Manager | Go-to-Market Systems

Technical Program Manager with 13+ years driving cross-functional programs across GTM, sales, and enterprise technology at Cisco and MetLife. Proven track record managing multi-million-dollar initiatives, leading global teams of 20+, and delivering sales tool and CRM-enabled programs that generate measurable pipeline impact. Experienced supporting sales organizations with demand generation, CRM (Salesforce), marketing automation (Adobe Campaign), and SaaS tooling -contributing to 6M in pipeline within an 46.5M regional target. Known for bringing order to complex, ambiguous programs, building repeatable processes, and partnering with GTM and revenue leadership to align execution with business strategy.

Morrisville, NC (Open to Remote)

Experience

  1. Dec 2023 — Present

    Freelance Copywriting & Project Consultant

    Self-Employed

    Managed concurrent client engagements with full accountability for scope, timelines, and stakeholder expectations, coordinating cross-functional workstreams across content, translation, and web development.

    • Managed concurrent client engagements with full accountability for scope, timelines, and stakeholder expectations, mirroring a TPM's operational discipline.
    • Coordinated cross-functional workstreams across content, translation, and web development to deliver aligned outcomes to client priorities.

  2. Feb 2024 — Nov 2024

    Project Manager (Volunteer)

    Enluz Strategy

    Co-led the IBM Qiskit Fall Fest global STEM initiative, coordinating contributors across multiple countries, managing dependencies end-to-end, and maintaining program timelines and volunteer accountability.

    • Co-led the IBM Qiskit Fall Fest global STEM initiative, coordinating contributors across multiple countries and managing dependencies end-to-end.
    • Owned program timelines and volunteer accountability, applying structured tracking and communication to keep a distributed team on schedule.

  3. Jan 2020 — Jan 2024

    Project Manager – Global Demo Engineering

    Cisco

    Delivered 30+ SaaS product demos and directed four global cross-functional teams spanning engineering, product, and creative. Owned Jira as the system of record and managed Agile ceremonies, dependencies, blockers, and enterprise-wide tooling and content programs.

    • Delivered 30+ SaaS product demos end-to-end, translating complex technical requirements into business-ready outcomes for internal sales and client stakeholders.
    • Directed four global cross-functional teams (20+ members spanning engineering, product, and creative) — managing prioritization, dependencies, and execution discipline across concurrent initiatives.
    • Owned Jira as the system of record for epics, user stories, and dependencies; facilitated Agile ceremonies including sprint planning, retrospectives, and stakeholder reviews.
    • Proactively identified blockers and proposed remediation strategies, keeping scope, schedule, and quality on track across multi-stream programs.
    • Partnered with dCloud Program Management, Testing, Operations, and Business Development to orchestrate enterprise-wide tooling and content programs.

  4. Mar 2019 — Dec 2019

    Project Manager – Security & Incident Response (CSIRT)

    Experis/Cisco

    Managed a portfolio of complex CSIRT programs, delivered C-suite executive reporting, and orchestrated project kick-off processes and cross-functional team reviews throughout the program lifecycle.

    • Managed a portfolio of complex programs within the CSIRT organization including Vulnerability Management, C-Bridge for M&A integrations, and Network Infrastructure deployment.
    • Delivered C-suite executive reporting with clear articulation of program status, risks, KPIs, and recommended mitigation strategies.
    • Orchestrated project kick-off processes and cross-functional team reviews, ensuring alignment across internal and external stakeholders throughout the full program lifecycle.

  5. Jul 2018 — Nov 2018

    Digital Marketing Project Manager – Latin America

    Cognizant / MetLife

    Executed a 00K multi-market Adobe Marketing Cloud deployment across Chile and Argentina, managing requirements, UAT, production launch, testing, risks, sprint cycles, bug resolution, and executive reporting.

    • Executed a 00K multi-market Adobe Marketing Cloud deployment across Chile and Argentina, managing the full project lifecycle from requirements through UAT and production launch.
    • Captured and communicated risks, assumptions, issues, and dependencies via daily standups and weekly reports to C-suite executives (AVP, SVP, Global Director).
    • Coordinated unit, integration, and end-to-end testing plans aligned to business requirements, managing sprint cycles, bug resolution, and SLA adherence with the Adobe development team.

  6. Nov 2016 — Sep 2017

    Project Manager – Enterprise Applications & Development

    MetLife

    Delivered Phase 1 of a .5M IT Data Management initiative for Latin America, coordinating internal teams and external vendors across business, functional, and technical workstreams while managing the full project lifecycle.

    • Delivered Phase 1 of a .5M IT Data Management initiative for Latin America, coordinating internal teams and external vendors across business, functional, and technical workstreams.
    • Managed full project lifecycle: scope definition, schedule management, risk/financial oversight, and executive stakeholder communication to SVP and C-suite.

  7. May 2015 — Oct 2016

    Marketing Program Manager – Demand Generation

    Harte Hanks at Cisco

    Generated 6M in marketing-qualified leads contributing 3% of an 46.5M regional sales pipeline, managing integrated B2B demand generation programs for Latin America and supervising 4 Team Leads and 20 agents.

    • Generated 6M in marketing-qualified leads contributing 3% of an 46.5M regional sales pipeline, managing integrated B2B demand generation programs for Latin America.
    • Supervised 4 Team Leads and 20 agents in Costa Rica, applying KPIs, analytics, and targeting insights to continually optimize campaign performance.
    • Tracked pipeline and program results in Salesforce, reporting progress to field marketing, channel partners, and GTM leadership stakeholders.

  8. Nov 2012 — May 2015

    IT Program Manager – Network Optimization Services

    Cisco

    Managed a portfolio of 50 service provider accounts across Canada and Latin America, maintaining a 95%+ subscription renewal rate quarter over quarter while coordinating engineering teams and strengthening strategic GTM relationships.

    • Managed a portfolio of 50 service provider accounts across Canada and Latin America, maintaining a 95%+ subscription renewal rate quarter over quarter.
    • Coordinated cross-functional teams of engineers to resolve technical and operational issues, producing dashboards and reports to track program execution and business impact.
    • Served as primary liaison for Cisco Sales Teams, Advanced Services Delivery Managers, Regional Executives, and Theater Directors — strengthening strategic GTM relationships.

Skills

GTM Systems & Program Management
GTM Systems & Sales Tool StrategyCRM / Marketing AutomationCross-Functional Program LeadershipRisk, Dependency & Stakeholder ManagementProcess Design & Operational GovernanceDemand Generation & Pipeline ProgramsExecutive Reporting & KPI DashboardsSaaS Delivery & Enterprise Systems
Tools & Technologies
Salesforce (CRM)Adobe Campaign (Marketing Automation)JiraConfluenceSmartsheetWrikeTrelloServiceNowSharePointGoogle WorkspaceMS ProjectCisco dCloudSaaS Delivery
Methodologies
Agile (Scrum)WaterfallSDLCRisk & Dependency ManagementProcess Governance
Languages
English (Native)Spanish (Bilingual/Professional)

Education

  • Master of Arts – Mass Communication

    London Metropolitan University

  • Bachelor of Science – Mass Communication

    Florida International University

Certifications

  • Generative AI Fundamentals

    Google Cloud

  • Introduction to Project Management

    Miami Dade College

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