Senior Technical
Program Manager
Featured Projects

Technical Program Manager with 13+ years driving cross‑functional programs across GTM, sales, and enterprise technology at Cisco and MetLife. Proven track record managing multi‑million‑dollar initiatives, leading global teams of 20+, and delivering sales‑tool and CRM‑enabled programs that generate measurable pipeline impact. Experienced supporting sales organizations with demand generation, CRM (Salesforce), marketing automation (Adobe Campaign), and SaaS tooling, contributing to $16M in pipeline within an $846.5M regional target.

DANNIBETH FARNUM

Open for Work

Connect

Morrisville, NC

dannibethfarnum1@gmail.com

GTM Systems & Sales Tool Strategy CRM / Marketing Automation (Salesforce, Adobe Campaign) Cross‑Functional Program Leadership Agile / Scrum & Waterfall Delivery Risk, Dependency & Stakeholder Management Process Design & Operational Governance Demand Generation & Pipeline Programs Executive Reporting & KPI Dashboards SaaS Delivery & Enterprise Systems Salesforce (CRM) Adobe Campaign (Marketing Automation) Jira Confluence Smartsheet Wrike Trello ServiceNow SharePoint Agile (Scrum) Waterfall SDLC Risk & Dependency Management Process Governance Google Workspace MS Project Cisco dCloud SaaS Delivery English (Native) Spanish (Bilingual/Professional) GTM Systems & Sales Tool Strategy CRM / Marketing Automation (Salesforce, Adobe Campaign) Cross‑Functional Program Leadership Agile / Scrum & Waterfall Delivery Risk, Dependency & Stakeholder Management Process Design & Operational Governance Demand Generation & Pipeline Programs Executive Reporting & KPI Dashboards SaaS Delivery & Enterprise Systems Salesforce (CRM) Adobe Campaign (Marketing Automation) Jira Confluence Smartsheet Wrike Trello ServiceNow SharePoint Agile (Scrum) Waterfall SDLC Risk & Dependency Management Process Governance Google Workspace MS Project Cisco dCloud SaaS Delivery English (Native) Spanish (Bilingual/Professional)

Experience

Dec 2023 — Present

Freelance Copywriting & Project Consultant

Self‑Employed

Managed concurrent client engagements with full accountability for scope, timelines, and stakeholder expectations, mirroring a TPM's operational discipline. Coordinated cross‑functional workstreams across content, translation, and web development to deliver aligned outcomes to client priorities.

• Managed concurrent client engagements with full accountability for scope, timelines, and stakeholder expectations, mirroring a TPM's operational discipline.• Coordinated cross‑functional workstreams across content, translation, and web development to deliver aligned outcomes to client priorities.

Jan 2020 — Jan 2024

Project Manager – Global Demo Engineering

Cisco

Delivered 30+ SaaS product demos end‑to‑end, translating complex technical requirements into business‑ready outcomes for internal sales and client stakeholders. Directed four global cross‑functional teams (20+ members) and owned Jira as the system of record for epics, user stories, and dependencies.

• Delivered 30+ SaaS product demos end‑to‑end, translating complex technical requirements into business‑ready outcomes for internal sales and client stakeholders.• Directed four global cross‑functional teams (20+ members spanning engineering, product, and creative) — managing prioritization, dependencies, and execution discipline across concurrent initiatives.• Owned Jira as the system of record for epics, user stories, and dependencies; facilitated Agile ceremonies including sprint planning, retrospectives, and stakeholder reviews.

Mar 2019 — Dec 2019

Project Manager – Security & Incident Response (CSIRT)

Experis/Cisco

Managed a portfolio of complex programs within the CSIRT organization including Vulnerability Management, C‑Bridge for M&A integrations, and Network Infrastructure deployment. Delivered C‑suite executive reporting with clear articulation of program status, risks, KPIs, and recommended mitigation strategies.

• Managed a portfolio of complex programs within the CSIRT organization including Vulnerability Management, C‑Bridge for M&A integrations, and Network Infrastructure deployment.• Delivered C‑suite executive reporting with clear articulation of program status, risks, KPIs, and recommended mitigation strategies.• Orchestrated project kick‑off processes and cross‑functional team reviews, ensuring alignment across internal and external stakeholders throughout the full program lifecycle.

Jul 2018 — Nov 2018

Digital Marketing Project Manager – Latin America

Cognizant / MetLife

Executed a $500K multi‑market Adobe Marketing Cloud deployment across Chile and Argentina, managing the full project lifecycle from requirements through UAT and production launch. Captured and communicated risks, assumptions, issues, and dependencies via daily standups and weekly reports to C‑suite executives.

• Executed a $500K multi‑market Adobe Marketing Cloud deployment across Chile and Argentina, managing the full project lifecycle from requirements through UAT and production launch.• Captured and communicated risks, assumptions, issues, and dependencies via daily standups and weekly reports to C‑suite executives (AVP, SVP, Global Director).• Coordinated unit, integration, and end‑to‑end testing plans aligned to business requirements, managing sprint cycles, bug resolution, and SLA adherence with the Adobe development team.

Nov 2016 — Sep 2017

Project Manager – Enterprise Applications & Development

MetLife

Delivered Phase 1 of a $4.5M IT Data Management initiative for Latin America, coordinating internal teams and external vendors across business, functional, and technical workstreams. Managed full project lifecycle: scope definition, schedule management, risk/financial oversight, and executive stakeholder communication to SVP and C‑suite.

• Delivered Phase 1 of a $4.5M IT Data Management initiative for Latin America, coordinating internal teams and external vendors across business, functional, and technical workstreams.• Managed full project lifecycle: scope definition, schedule management, risk/financial oversight, and executive stakeholder communication to SVP and C‑suite.

May 2015 — Oct 2016

Marketing Program Manager – Demand Generation

Harte Hanks at Cisco

Generated $16M in marketing‑qualified leads contributing 3% of an $846.5M regional sales pipeline, managing integrated B2B demand generation programs for Latin America. Supervised 4 Team Leads and 20 agents in Costa Rica, applying KPIs, analytics, and targeting insights to continually optimize campaign performance.

• Generated $16M in marketing‑qualified leads contributing 3% of an $846.5M regional sales pipeline, managing integrated B2B demand generation programs for Latin America.• Supervised 4 Team Leads and 20 agents in Costa Rica, applying KPIs, analytics, and targeting insights to continually optimize campaign performance.• Tracked pipeline and program results in Salesforce, reporting progress to field marketing, channel partners, and GTM leadership stakeholders.

Nov 2012 — May 2015

IT Program Manager – Network Optimization Services

Cisco

Managed a portfolio of 50 service provider accounts across Canada and Latin America, maintaining a 95%+ subscription renewal rate quarter over quarter. Coordinated cross‑functional teams of engineers to resolve technical and operational issues, producing dashboards and reports to track program execution and business impact.

• Managed a portfolio of 50 service provider accounts across Canada and Latin America, maintaining a 95%+ subscription renewal rate quarter over quarter.• Coordinated cross‑functional teams of engineers to resolve technical and operational issues, producing dashboards and reports to track program execution and business impact.• Served as primary liaison for Cisco Sales Teams, Advanced Services Delivery Managers, Regional Executives, and Theater Directors — strengthening strategic GTM relationships.

Education

Master of Arts – Mass Communication

London Metropolitan University

Bachelor of Science – Mass Communication

Florida International University

Certifications

Agile with Atlassian Jira (Certified)

Atlassian

ITIL v3 Foundation

ITIL

Wrike Silver Certification

Wrike

Generative AI Fundamentals

Google Cloud

Introduction to Networking / Networking Fundamentals

Unknown

Introduction to Project Management

Miami Dade College