2020 – Present
Marketing & E-commerce Head
Expo City
Planned and executed marketing strategies for 25+ branches, working with different teams to grow campaigns and improve results. Built the E-commerce operation from the ground up and generated PKR 100+ million in sales over 3 years. Led the E-commerce division, managing Marketing, Content, Dispatch, and Website Development teams to improve performance and support business growth.
- Planned and executed marketing strategies for 25+ branches, working with different teams to grow campaigns and improve results.
- Built the E-commerce operation from the ground up and generated PKR 100+ million in sales over 3 years.
- Led the E-commerce division, managing Marketing, Content, Dispatch, and Website Development teams to improve performance and support business growth.
- Drive performance marketing initiatives across Meta (Facebook & Instagram), TikTok, and Google platforms, optimizing campaigns to maximize ROAS, conversions, and customer acquisition.
2016 – 2020
Marketing & E-commerce Head
YNG Empire
Managed the E-commerce division, coordinating Marketing, Content, Dispatch, and Website teams to enhance performance and growth. Managed marketing for 3 retail shops within Karachi, planning campaigns and promotions to increase sales and footfall. Integrated the E-commerce business with major marketplaces like Daraz, Goolootlo, TCS Yayvo, Utopia, and others to expand reach and sales channels.
- Managed the E-commerce division, coordinating Marketing, Content, Dispatch, and Website teams to enhance performance and growth.
- Managed marketing for 3 retail shops within Karachi, planning campaigns and promotions to increase sales and footfall.
- Integrated the E-commerce business with major marketplaces like Daraz, Goolootlo, TCS Yayvo, Utopia, and others to expand reach and sales channels.
2010 – 2016
Regional Sales Manager
United Paper Corporation
Managed regional sales operations, consistently achieving revenue growth and meeting quarterly targets. Led, trained, and motivated a team of sales representatives, improving performance and driving new customer acquisition. Developed and executed strategic sales plans, expanding market presence and strengthening key client relationships.
- Managed regional sales operations, consistently achieving revenue growth and meeting quarterly targets.
- Led, trained, and motivated a team of sales representatives, improving performance and driving new customer acquisition.
- Developed and executed strategic sales plans, expanding market presence and strengthening key client relationships.
