UmerVarachhia
A dynamic and growth-focused E-commerce leader with over 8 years of experience in building scalable digital businesses. Proven expertise in developing high-impact marketing strategies, unlocking new revenue streams, and expanding categories through creative and performance-driven channels. Adept at leading teams, driving innovation, and delivering results in fast-paced, high-responsibility environments.
Business Planning / Sales / Brand / E-commerce / Digital Marketing / Content Creator Karachi, Pakistan
✦
Experience
(03)Jan 2020 — PresentExpo City
Marketing & E-commerce Head
- • Planned and executed marketing strategies for 25+ branches, working with different teams to grow campaigns and improve results.
- • Built the E-commerce operation from the ground up and generated PKR 100+ million in sales over 3 years.
- • Led the E-commerce division, managing Marketing, Content, Dispatch, and Website Development teams to improve performance and support business growth.
Jan 2016 — Jan 2020YNG Empire
Marketing & E-commerce Head
- • Managed the E-commerce division, coordinating Marketing, Content, Dispatch, and Website teams to enhance performance and growth.
- • Managed marketing for 3 retail shops within Karachi, planning campaigns and promotions to increase sales and footfall.
- • Integrated the E-commerce business with major marketplaces like Daraz, Goolootlo, TCS Yayvo, Utopia, and others to expand reach and sales channels.
Jan 2010 — Jan 2016United Paper Corporation
Regional Sales Manager
- • Managed regional sales operations, consistently achieving revenue growth and meeting quarterly targets.
- • Led, trained, and motivated a team of sales representatives, improving performance and driving new customer acquisition.
- • Developed and executed strategic sales plans, expanding market presence and strengthening key client relationships.
✦
Technical Skills
Brand DevelopmentPerformance Marketing (Meta, TikTok, Google)Offline Marketing for storesStrategic PlanningMarket Research/AnalysisPerformance MarketingShopify DevelopmentContent CreationGraphic Designing (Adobe)Video EditingPhotography & VideographyCoaching / TeachingWorkshop for MetaEnglishUrdu
✦
Certifications
(01)Graphic Designing Course
Aptech