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Maha Elnenaey

Data Analyst | Sales & Business Analytics | M.Sc. Candidate, Project Management & Data Analytics

Summary

Data analyst pursuing an M.Sc. in Project Management and Data Analytics at HTW Berlin, building on a strong foundation in sales analytics and sales operations to develop technical skills in Python, SQL, and Power BI. Experienced in collecting, cleaning, and analyzing structured business data to identify trends and patterns, and translating findings into dashboards, KPI reports, and recommendations for stakeholders across markets. Designed and fully automated an end-to-end reporting system, eliminating manual data processing entirely, and skilled in Excel, Power Query, and Power BI, with growing hands-on experience in SQL and Python gained through professional practice and a Data Analysis Professional Diploma.

Experience

Senior Sales Operations Analyst, Brimore Company

2020 – 2023

Designed and fully automated an end-to-end reporting workflow, built dashboards to visualize sales KPIs and performance trends, and analyzed profitability and performance data for approximately 75,000 customers generating ~3M EGP in monthly revenue.

  • Designed and fully automated an end-to-end reporting workflow in Google Sheets, eliminating 100% of manual reporting and data-processing effort for sales team performance tracking.
  • Built dynamic dashboards to visualize sales KPIs and performance trends, significantly increasing transparency into team performance for leadership.
  • Analyzed profitability and performance data for approximately 75,000 customers generating ~3M EGP in monthly revenue, supporting data-driven sales decisions.

Senior Sales Analyst, LOLOAA For Perfumes and Cosmetics

2018 – 2020

Analyzed sales data from 15 branches across 15 governorates and introduced a unified Google Sheets reporting system, improving visibility into branch, revenue, profit, and inventory data.

  • Extracted and analyzed sales data from 15 branches across 15 governorates to identify trends, strengths, and improvement opportunities; presented findings and strategic recommendations to leadership.
  • Introduced and standardized a unified Google Sheets reporting system where none previously existed, and trained the sales team on its use, improving visibility into branch, revenue, profit, and inventory data.

Sales Analyst, Al-Waleed Company for Coffee Distribution

2014 – Present

Analyzed sales data, created and maintained sales reports and dashboards, developed tools to improve data accuracy and reporting quality, and monitored key performance indicators.

  • Analyzed sales data to identify trends and patterns and supported the sales team with actionable insights.
  • Created and maintained sales reports and dashboards for management.
  • Developed and maintained tools to improve data accuracy and reporting quality.
  • Monitored and tracked key performance indicators (KPIs) to measure sales results.

Project Manager – "Education is Power", Vodafone & Future Generation Foundation (FGF)

2012 – 2013

Researched and collected data on illiteracy across multiple governorates in Egypt, analyzed program needs, and designed, marketed, and delivered education and literacy programs based on analysis findings.

  • Researched and collected data on illiteracy across multiple governorates in Egypt.
  • Analyzed collected data to identify target groups and program needs.
  • Designed, marketed, and delivered education and literacy programs based on analysis findings.

Sales Analyst, Speed Ahmed Hassan (Procter & Gamble Distributor)

2010 – 2012

Entered and verified data across multiple sources and formats, monitored data quality, and prepared and distributed sales reports to management.

  • Entered and verified data across multiple sources and formats, monitoring data quality throughout.
  • Prepared and distributed sales reports to management, supporting sales team performance and target tracking.

Project Assistant, GIZ-UAE – "Summer Challenge"

2009 – Present

Al Ain

Supported program leadership with administrative and organizational tasks and coordinated communication with Emirati students throughout the program.

  • Supported program leadership with administrative and organizational tasks for the "Summer Challenge" program.
  • Coordinated communication with Emirati students throughout the program.

Education

M.Sc. Project Management and Data Analytics, HTW Berlin

Berlin, Germany

Data Analysis Professional Diploma, Arab Academy for Science and Technology

2024

Alexandria, Egypt

Diploma in Human Resources Management, Arab Academy for Science and Technology

2012

Egypt

Bachelor of Laws (English Department), Alexandria University

2008

Egypt

Skills

  • Data Analysis: Data Analysis & Data Cleaning, KPI Reporting & Dashboarding, Trend & Pattern Analysis, Sales & Market Data Analysis, Data Modeling, Process Automation, Stakeholder Communication, Cross-Market Analysis
  • Technical Skills: Power BI, SQL, Python (basic, growing), Excel (Advanced), Power Query, Google Sheets
  • Languages: Arabic: Native, English: C1 – Full Professional Proficiency, German: A2/B1 – Building Conversational Fluency
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