Najla Mnasri

Electrical Engineering and Information Technology M.Sc. Student | Automotive Marketing, AI, Automation and Business Development

Munich, Germany

Electrical Engineering and Information Technology graduate currently pursuing a Master's degree at the Technical University of Munich, with experience in automotive sales marketing, trade marketing, customer success, AI-powered business solutions, process automation, data analysis, VR-based training and business development.

Status

Available for new projects

Stack

C#UnityCMATLABPythonJavaScriptHTMLCSSUnityVR/AREMCSalesforcePipedriveJiraConfluenceGitHubAmazon DSP/AMSFigmaAdobe AcrobatMicrosoft 365ArduinoExcelTableauMicrosoft Power BIWordPowerPointData Structures & AlgorithmsNumerical SimulationHuman-Computer Interaction (HCI)SustainabilityAutomationProcess OptimizationDigital TransformationInnovation in the energy sectorComputer-based trainingMarketing & data analysisElectrical Power EngineeringElectrical Control SystemsComputational PhotonicsFundamentals of Energy EconomyBusiness DevelopmentIntegration of renewable energyMarket research & competitive analysisStrategies for International BusinessPrinciples of EconomicsAI & Analytics for BusinessGerman - Fluent in negotiation (C1)English - Fluent in negotiation (C1)French - At native speaker level (C2)Arabic - Mother tongue

Jan 2025 — Present

Automotive Sales Marketing Working Student - Campaign & Communication

Ams Osram GmbH

Conduct competitors’ analysis, online market research on industry trends, generate reports about automotive lighting industry actualities, and support the HQ marketing team and the Western Europe & Latin America Sales team in campaign execution.

Jan 2024 — Dec 2024

Trade Marketing-Working Student

tado° GmbH

Worked on consumer channel strategies, data-driven sales and marketing decisions, Amazon Ads reporting, automation pipelines, training programs and digital media centers for the Pro° installer business.

Dec 2021 — Dec 2022

Customer Success - Working Student

Usercentrics GmbH

Provided technical and administrative customer support for Consent Management Platform implementation and GDPR compliance, contributed to process improvement research, delivered technical trainings, and collaborated with product and technical support teams.

M. Sc. Electrical Engineering and Information Technology

Technical University of Munich

2023

B. Sc. Electrical Engineering and Information Technology

Technical University of Munich, Professur für Computational Photonics

2017

Baccalaureate, Major: Mathematics

Habib Maazoun Gymnasium

Featured Work

AI & Business - Developing AI-powered process solutions for business applications

Conducted research and performance benchmarking on Lightweight LLMs to evaluate feasibility on Raspberry Pi 5, developed insights on privacy-preserving AI applications and optimization strategies for edge computing in business scenarios, and conducted case studies with industry partners to optimize business operations.

Lightweight LLMsRaspberry Pi 5Edge computing

2024

CleanTech Innovation Sprint, I&S Consultant

Developed energy efficiency and waste reduction solutions through ideation workshops, contributed to prototyping an energy-efficient solution using modeling and data-driven insights, and presented the solutions to industry experts.

Business Model Development - Atmospheric Water Generation

Created a business plan for “Water from Air” with market research, competitive analysis, product description, financial forecasting and feasibility studies; designed a business strategy and go-to-market plan. Prototype built in the MakerSpace and business plan presented to stakeholders.