Najla Mnasri

Experience

1. Jan 2025 — Present

   Automotive Sales Marketing Working Student - Campaign & Communication

   Ams Osram GmbH, Munich, Germany

   Conduct competitors’ analysis, online market research on industry trends, generate reports about automotive lighting industry actualities, and support the HQ marketing team and the Western Europe & Latin America Sales team in campaign execution.

   • Conduct competitors’ analysis, online market research on industry trends, generate reports about automotive lighting industry actualities.
   • Ongoing support of the HQ marketing team, collaboration with the entire Western Europe & Latin America Sales team in campaign execution.

2. Jan 2024 — Dec 2024

   Trade Marketing-Working Student

   tado° GmbH, Munich, Germany

   Worked on consumer channel strategies, data-driven sales and marketing decisions, Amazon Ads reporting, automation pipelines, training programs and digital media centers for the Pro° installer business.

   • Worked closely with Country Sales Directors, particularly for the French market, to successfully implement consumer channel strategies that increased customer acquisition - based on data analysis of market performance.
   • Implemented a long-term automation pipeline using Google Sheets, App Script and Python, providing real-time data (from trackers such as SOA, P&L) and supporting data-driven sales and marketing decisions.
   • Optimized weekly Amazon Ads reporting for seven European markets, enabling a 10% increase in click-through rate through accurate data analysis and targeted campaign adjustments.
   • Success: Transformation of newly designed training programs and digital media centers for Pro° installer business, increasing conversion rates for the app and desktop website by 12%.

3. Dec 2021 — Dec 2022

   Customer Success - Working Student

   Usercentrics GmbH, Munich, Germany

   Provided technical and administrative customer support for Consent Management Platform implementation and GDPR compliance, contributed to process improvement research, delivered technical trainings, and collaborated with product and technical support teams.

   • Provided direct technical and administrative support to customers to implement and integrate the Consent Management Platform (CMP) as part of GDPR compliance, resulting in a smooth integration in 95% of cases.
   • Contributed to research and analysis for client process improvement, aligning with regulatory compliance.
   • Delivered technical trainings on data protection compliance and process improvement that reduced customer complaints and resolved complex usage issues.
   • Collaborated with the product and technical support teams to optimize customer support, service delivery and review feature requests, 4 of which went live successfully.